Our role
Conversional is an attribution and orchestration problem before it is a marketing one. We contributed to the platform that unifies scattered lead signals into a single scored pipeline, with multi-location routing, SLA enforcement and an API surface broad enough to build on.
Specialist retailers spend heavily to generate enquiries and then lose the thread. A lead arrives by phone, a web tool or a form, lands with one of dozens of branches, and by the time it converts or dies nobody can say which campaign produced it. Conversional treats that as an attribution and orchestration problem. Inbound leads are scored automatically against behavioural signals, channel quality and historical conversion patterns, so a sales team works a ranked queue rather than a chronological one. Appointment booking handles multi-location routing, SLA enforcement, calendar synchronisation and fully branded flows, which is what makes a booking a measurable revenue event instead of an operational bottleneck. Call intelligence assigns tracking numbers per channel, campaign and landing page, then logs and attributes every inbound call against the live pipeline with no manual CRM entry. Multi-step follow-up sequences run without human input. Every object, action and event is exposed over an API, so the platform extends into an existing stack rather than replacing it, and executive dashboards report conversion rates, team performance, pipeline health and revenue trends.
Marketing Spend That Cannot Be Traced
The Highest-Intent Lead Arrives by Phone
In specialist retail the serious buyer picks up the phone, and a phone call is exactly the channel that analytics cannot see. Without per-channel tracking numbers and automatic logging, the best leads are the least measurable.
A Branch Network Fragments the Pipeline
A franchise or multi-store operator has dozens of calendars and dozens of standards. Routing an enquiry to the right location, and holding that location to a response time, is the difference between an appointment and a lapsed lead.
Chronological Queues Waste the Best Leads
Working enquiries in arrival order treats every lead as equal. Without scoring, the highest-intent buyer waits behind the least likely one.
How the Platform Solves It
Automatic Lead Scoring
Leads are scored on behavioural signals, channel quality and historical conversion patterns, turning an undifferentiated inbox into a ranked queue that tells a sales team where to spend the next hour.
Call Attribution Without Manual Entry
Unique tracking numbers per channel, campaign and landing page mean every inbound call is logged to the lead timeline and attributed to its source automatically, with zero CRM data entry and therefore zero compliance problem.
Appointment Orchestration at Network Scale
Multi-location routing, SLA enforcement, calendar synchronisation and branded booking flows, so an enquiry reaches the right studio and is held to a response standard across the whole network.
An API-First Surface
Every object, action and event is reachable over the API, so the platform integrates into an existing stack, automates bespoke workflows, and supports products built on top of it.
What It Delivers
A Single Attributed Pipeline
Scattered lead signals from calls, web tools and forms unified into one scored pipeline with source attribution intact end to end.
Measurable Appointments
Küche&Co, the largest fitted-kitchen franchise in Germany, reported a 10.3% rise in appointments generated through their website, with additional store visits and calls triggered alongside each booking.
Automated Follow-Up
Configurable multi-step sequences that keep working a lead without anyone remembering to.
Executive Reporting
Dashboards built around conversion rate, team performance, pipeline health and revenue trend, in English, German and French.
